Medical Device


Marketing Strategist
Press Relations
Content Strategist
Executive Communications


News Articles
Web Content
Video Scripts

News Stories

As a content strategist and journalist, KMA Communication authored a series of news articles to raise the visibility of UMass Lowell research and the success of their students. Sample articles include:

The Role of Zinc: It’s More Important than You Think

Disinfectants Can Kill the Coronavirus, but Can Also Harm Health

Nursing Students Practice Skills via Videoconferencing

Student Profiles

To promote the value of the University of Massachusetts, KMA Communications developed profiles of university students. The project included interviews, copywriting, web content and project management. Sample profiles include:

Miranda Melo, a recent nursing graduate, realized her dream of becoming a nurse.

  1. Ashley Ventrillo, a recent public health graduate, landed a job as a victim witness advocate for the Essex District Attorney’s Office.

Michael McCormack, a medical laboratory science major, wanted a career where he could improve the lives of others.

Video Production

In collaboration with a videographer, KMA Communications produces high-impact videos for clients. The project scope typically includes content strategy, interviewing and writing the video script. Sample videos include:

Video: TURI Overview – a Client’s Perspective

The Challenge
Inspire companies to use TURI’s services to reduce toxic chemical use.

The Strategy
KMA Communications recommended that TURI tell their story from the client perspective.

The Result
A compelling and credible short video communicates the benefits of working with this organization.

TURI staff use this video as an opening to presentations in place of overview slides.

Video: A Research Testimonial with Siemens Healthineers

The Challenge
Encourage companies to partner with TURI and UMass Lowell on finding safer alternatives to toxic chemicals.

The Strategy
KMA Communications recommended creating a testimonial video with Siemens Healthineers, a company that partnered with academia on a project funded by TURI.

The Result
A short compelling video showcases how a university-corporate partnership can find practical solutions.

Video: Student Recruitment for UML Chemistry Department

The Challenge
Get high school students interested in majoring in chemistry at UMass Lowell.

The Strategy
KMA recommended a video that featured current students discussing why they were interested in chemistry and why UML is the place to get your degree.

 The Result
The 4-minute video shows students and faculty in research labs and highlights career opportunities.

Contact Karen Angelo